What does the underlined word “ ” in the first paragraph mean?
Which of the following is the closest in meaning to the underlined word?
The underlined word “ ” most probably means ( )?
【例】The best-selling sports drink Zumo is produced by Zumospa a food and drinks company based in Valencia Spain. In the last financial year, Zumo contributed 30 million Euros to Zumospa’s annual sales revenue, accounting for 20% of the company’s total turnover. It is, in fact, Zumospa’s cash cow, generating more revenue than any other of its products.
At present, Zumo is sold only in Europe. However, the sports drink market is the most rapidly growing segment of the World beverage markrt. Zumospa is now looking outside Spain for markets and would like to make Zumo a global brand.
Zumospa needs to reposition it for the global market. Initial research suggests that Zumo is perceived as a Spanish drink and its close identification with Spain may not be suitable when developing a global brand.
What is Zumo? ( ).
A. It is a Spanish food
B. It is a soft drink
C. It is a sports drink
D. It is a food and drinks company
【答案】C。根据题干关键词Zumo定位至第二段第一行At present Zumo is sold only in Europe. However, the sports drink market is…可知Zumo是一种运动饮料。故正确答案是选项C。A项错误，它并不是一种食物，而是一种饮料;B项“soft drink(软饮)”原文并没有提到，排除;D项“一家食物和饮料公司”，表述错误，排除;所以答案选C。